Our Blog
What Makes a Great Pair of Kids’ Sunglasses?
(It’s Not Just Cute Colors) Did you know that your child’s vision is the single most important factor in how they learn about the world around them? Experts say that roughly 80% of what a child learns comes in through their visual system. As a parent, that...
How Parents Can Protect the Littlest Eyes in Your Family
Why Kids’ Sunglasses Are Now Essential Gear All Year Warmer weather is finally here and families are spending more time enjoying the great outdoors — with swimming, hiking, picnicking, and sporting events. You’re having fun and soaking up the sun. But wait! Soaking up the sun isn’t always a healthy thing, for your skin OR your eyes — and especially for children’s eyes. Soaking up the sun means simultaneously soaking up harmful ultraviolet (UV) radiation! Bottom line? Children’s and adolescent’s eyes and skin need extra protection from the sun. Why? According to the World Health Organization, a child’s UV exposure is three times higher...
Help Your Student Avoid Pink Eye This School Year
In the U.S. alone, students miss an average of 3 million school days a year due to symptoms of conjunctivitis or “pink eye” as it is commonly known. Pink eye is highly contagious and can spread rapidly in areas of close contact, such as schools, daycares,...
Is Your Student at Risk for Digital Eye Strain?
Technology today offers your student so many good things, but Digital Eye Strain isn’t one of them. Also called Computer Vision Syndrome (CVS), this condition is the result of prolonged use of tablets, computers, e-readers, and cell phones — every type of...
9 Student Behaviors That May Indicate A Misdiagnosed Vision Issue
Proper eye care in school-age children is invaluable to their overall health and well-being. Just look at the statistics: 1 in 5 American preschool-age children have an uncorrected vision issue. An estimated 10 million children under age 10 have vision problems....
5 Concerns Parents Voice About Their Student’s Vision
It’s back-to-school season! As a parent, you know that your child needs all of the tools and resources available to be successful in the classroom, on the athletic field, and at social events — as well as to maintain a positive self-image. Did you know...
Sunglasses 101: Everything You Need to Know to Find Your Favorite Pair
It’s summer, and sunglasses are the first accessory you reach for every day. Right!? If not, it’s time to start. Daily exposure to the sun’s harmful ultraviolet rays can lead to unwanted conditions as you grow older, including cataracts, macular...
How to Reduce Your Risk of Eye Injury
July is National Eye Injury Prevention Month. While about half of all eye injuries happen at work (2,000+ eye injuries a day occur at workplaces across the U.S.), you’re just as likely to injure your eyes at home. With that in mind, here’s how to reduce...
Do the Sun’s UV Rays Cause Cataracts?
June, July, and August are when the sun’s rays are most intense in the US. That’s why June 27 is National Sunglasses Day, reminding us about the importance of protecting your eyes from the sun’s ultraviolet (UV) rays by wearing sunglasses every day,...
5 Eye Conditions You May Inherit from Dear Ole’ Dad
On the third Sunday each June, we celebrate Father’s Day to acknowledge Dads and the good things they do. Though the origins of Father’s Day are much different than those of Mother’s Day, the idea is the same: Extending gratitude for the role male...
How Prescription Eyewear Is Made
Eyeglasses are an amazing invention, aren’t they? For centuries, prescription lenses have helped to restore people’s vision and protect their eyes from damage caused by the sun’s ultraviolet radiation and glare, in addition to blue light that comes...